“I’m just one of those ‘handy, do anything’ type of guys…and that’s what I like.”
Smokey Ensey officially joined STRITE design + remodel in 2015, but we’ve worked with him for 25 years — long enough to know that his skill as a craftsperson, attention to detail, and all around good nature are a great compliment to our organization, and especially to our customers. This is his story.
I’ve been known as “Smokey” since I was born, which was along the Northern California coast near Santa Rosa, in a town up in the mountains called Annapolis. It was basically not much more than a store — but it was a gorgeous place to live.
Back in the ‘70s I was building electronic digital scales — high precision instruments ranging from pharmaceuticals to trucking. The recession in the ‘70s hit our industry hard, so I opted for a voluntary lay off and took up tile work, thanks to an acquaintance who was a tile contractor and worked throughout the Bay Area.
My family and I left California in 1988 and went to Montana. Montana is wonderful for hunting, fishing, back packing…and that’s what we do, along with riding motorcycles and dirt bikes. But it’s hard to make a living in Montana…and the winters get pretty long. We came to Boise on the 4th of July 1991, back when it was about the size of Santa Rosa, but with four seasons. Everything we want to do is a short drive away.
I became a tile contractor in 1992, and STRITE was always my number one customer. STRITE and I were always on the same scale when it comes to cleanliness, detail, and keeping the job site clean. I also preferred remodel projects to new construction, which I quit doing around 2001. They want you to do an entire house in one week when you should spend two to three weeks to do the job right. They had crews back then who would knock these jobs out, and that is a lot of what is getting redone today: leaking showers, tile falling off the walls — not quality work. You get what you pay for, and I’m very quality-oriented. I don’t think I’m anal, but it’s either right or wrong. There is a line you cross between efficiency and quality, and I refuse to cross the line on quality.
Since joining STRITE, I don’t set tile anymore. I’m one of those “handy, do anything” types, and that’s what I like — but what I am primarily is a “punch list” guy. I go in at the end of a job and make sure everything is detailed, and I work with the clients on their accessories. It’s right up my alley — it’s the quality end of the job, making sure that every detail is the way the client wants it. I keep them in the loop, and every evening or morning I let them know what has happened and what is going to happen next.
I’m having a great time, doing what I want to do. We get some great projects to work on, and we’re the number one remodeler in Idaho. I’m on my first remodel as the project manager — but the best part of my day is still coming home to my wife. She is my best friend, and we both enjoy the outdoors and cooking. I look at food the way I look at music and clothes: variety is the spice of life!